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Among the Rolex pieces in our vault right now, 2024 Rolex Datejust ref. 278273 stands out: its silver diamond dial with the two-tone bracelet, this example is unworn. The Datejust is the archetype of the everyday luxury watch, unchanged in spirit since 1945 and instantly recognizable across generations. At a Glance Reference: 278273 Year: 2024 Brand: Rolex Model: Datejust Case size: 31mm Dial: Silver Diamond Bracelet/strap: Two-tone bracelet Condition: Unworn (pre-owned, no wrist time) Authentication: Verified by NexChrono in-house experts This is a watch you buy to wear, or to keep untouched; unworn examples only become scarcer. The 31mm case on its two-tone bracelet delivers the exact experience the reference is famous for. The NexChrono Standard Every watch we sell is inspected and authenticated by our in-house experts before listing. This Rolex ships with our one-year service assurance, a 15-day return window, and free, fully insured FedEx overnight delivery anywhere in the United States. Questions, trades, or offers? Call +1 (854) 410-7388 or visit our Myrtle Beach showroom.